Torrid was around when I was a teen looking for clothes like the ones my peers wore:
Retailer Prospers With Sexy Clothes For the Plus-Sized
Retailer Prospers
With Sexy Clothes
For the Plus-Sized
Big Girls Have Regular Tastes
And Torrid Stores Oblige;
Larger Retailers Stumble
No Bold Prints or Sheer Fabric
By STEPHANIE KANG
Staff Reporter of THE WALL STREET JOURNAL
April 27, 2004; Page A1
At 5 feet 2 and more than 160 pounds, Alicia Derrick had a tough time finding clothes that fit. She usually left stores empty-handed.
But on a recent trip to a Torrid store in Northridge, Calif., the 26-year-old singer picked up a black lace tank top, silver studded belt and black cargo pants. "It's got everything," she says. In most stores, "you go to the teen section and it's all for stick girls."
Torrid, a national chain with 52 stores, is at the leading edge of a quest to solve an important retailing riddle: What do the growing ranks of overweight young American women want to wear? It is prospering with an unconventional answer: the same clothes other young women want.
-snip-
Retailer Prospers With Sexy Clothes For the Plus-Sized
Retailer Prospers
With Sexy Clothes
For the Plus-Sized
Big Girls Have Regular Tastes
And Torrid Stores Oblige;
Larger Retailers Stumble
No Bold Prints or Sheer Fabric
By STEPHANIE KANG
Staff Reporter of THE WALL STREET JOURNAL
April 27, 2004; Page A1
At 5 feet 2 and more than 160 pounds, Alicia Derrick had a tough time finding clothes that fit. She usually left stores empty-handed.
But on a recent trip to a Torrid store in Northridge, Calif., the 26-year-old singer picked up a black lace tank top, silver studded belt and black cargo pants. "It's got everything," she says. In most stores, "you go to the teen section and it's all for stick girls."
Torrid, a national chain with 52 stores, is at the leading edge of a quest to solve an important retailing riddle: What do the growing ranks of overweight young American women want to wear? It is prospering with an unconventional answer: the same clothes other young women want.
-snip-
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